top of page
Search
  • cbdpcimerchant

Top 9 Secret Techniques to Improve Merchant Account Online

Payment Merchant account online plays a very crucial role in the setting up of a sales funnel, as it allows users to make purchases in a friendly way. With the advancement of technology, we need to live with innovation and ease. As the payment gateway can greatly change the customer experience and the way it is represented on your website has a real impact. New technologies such as mobile wallets, encryption, and tokenization of payments using wearable devices are the most innovative things when we are talking about purchasing online products. Some of the secrets techniques to improve the merchant account online

are –




. Design with a unique feeling

This is one of the fast checkouts that comes with a beautiful design and fits in with your website’s layout. As when running a modern, elegant online e-commerce store, you need to make the checkout look modern as well as elegant. It should look like it belongs to the website to help you to build trust and credibility among customers. As sometimes just a tiny bad design change in the payment process can make a huge difference in a merchant account.


. One-click payment transaction option

Typing the credit card number again and again while buying something can be a big obstacle. To overcome such an obstacle, you can pay with a click and have more time to scroll and seek out the other must-have items. This makes buying things simpler and faster as it gives the customers the possibility to remember their credit card details, as it makes it much easier for them the next time they wish to make a purchase. They will see a pre-filled form on their screen, so they just need to write in their CVC number and click the button.


. Recognizable Logos

It is good to display the familiar logos for the accepted payment gateway methods, as your customers do not need to consider whether their payment cards are accepted or not for the transaction. You can also show the relevant logo when a customer starts to type in their card number details as it makes it easy to identify credit card type with first digits, so save your users time and can show the card type automatically. You can also add the security logos as this may improve your customer’s trust and the likeliness that they will finish purchasing the process, so it comes with higher conversion.


. Ask for the essentials only

Every time you ask customers too much when they fill in the form, you risk a sudden loss of your client. You need some essential information to process the payment transaction. These essentials may include –

. Card Selection

. Card Holder Name


. Autocomplete Form Fields

By this, you can give the customers an easy and quick payment transaction process and can use the auto-complete whenever you need it. For instance, it is possible to use geo-targeting and pre-fill the fields with a city name and state. You can also ask for the Zipcode first and then auto-complete the fields with the address details.

. Use of the input masks

Input masks will help you to control what should be typed into a field and can automatically notify the users of an error if the input does not match your requirements. It also allows you to write several types of information into a single input field, which can be helpful on a mobile device.


. Display the descriptions and error indicators

The descriptions next to each field tell the users what they should type in. Show them exactly what they need to write in and where they can find the required information. As if the customer typed something wrong, the warning message prompt next to the label can show the customers exactly which fields are incorrect and what should be entered in. By this customers can easily understand the error messages, otherwise, they are more likely to abandon their cart at checkout time.


. Show the price

This can show your customers how much they will pay for the product with all the extra costs such as shipping. As for hiding, the price can cause people to go back and find the overall cost of their purchase and you can’t be sure that they will return to finish up the payment process which of course is not what you want.


. Use a clear call to action

You need to label the buttons with a clear message to be sure that people can understand what exactly happens when they click on them. This can be a simple “Pay” as well as “Give me access” or “I am ready to pay”. But in no case create a button text that is hard to understand such as “Go” or “Ok”.


So to make these techniques work in your Merchant Account, you can even contact us by visiting our website i.e. www.mygreenmerchantservices.com, or can follow the above techniques to improve your sales and to create an enjoyable experience that people will come back to.


26 views
bottom of page